All commercials have become the same (even more the same than they might have been before): open with dramatically slow but vaguely hopeful piano music, then a voice over: “in these _______ [trying, uncertain, difficult, unprecedented, et cetera] times, it’s important to remember _______ [“the most important thing…is family,” “we need each other…” “everybody is worried, everybody is scared,” et cetera].
Which is fine. Whatever. But what really bugs me is the inevitable conclusion of these ads. I do wish corporate entities would stop telling me that we are “in this together“. Look, you were in this, and I am in this, but that does not mean that we are in this together. Save it. Anybody continually insisting that “we’re in this together” is likely someone getting ready to ask for toilet paper.
N.P.: “The Still” – Esoterica
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